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Here’s the strategy founders are using to boost customer trust (and sales)
Contxto – As the founder of a startup in practically any sector, you may never have heard of licensed content. Yet, licensed content for startups could well be your secret weapon to closing sales, optimizing ROI (return on investment), and building your brand’s credibility. Although the concept of licensing written, audio, video, and photographic material […]
Hospitality startup Casai scores largest Mexican Series A
Contxto -The emerging luxury hospitality startup, Casai, has received a round worth US$48 million, becoming the largest Series A raised by a Mexican company and one of the largest in Latin America. That funding will be divided into US$23 million in equity funding while US$25 million will be in debt financing from Andreessen Horowitz, a […]
eHealth Care: Chilean AI might dramatically improve Covid contact tracing tech
Contxto– Sabrina Sepúlveda, a Chilean scientist, has created a mobile kit for detecting Covid-19 by means of artificial intelligence (AI) technology. The kit uses an algorithm that, in combination with the patient’s symptoms, helps identify if there is a risk of infection prior to a PCR testing, the standard procedure. As of October 2020, two […]
RobinFood all-in with data-driven food services after US$18M investment
Contxto – RobinFood, parent company of Colombian foodtech brand MUY, has landed US$18 million of debt financing from Miami-based MGM Innova Group. This brings RobinFood’s total funding up to US$36 million thus far. The name of the game for RobinFood is to disrupt how food is delivered across Latin America. The company’s model is centered […]
2Morrow Sports receives a R$1.5 million investment, disrupting sports market
Contxto – Brazilian startup 2Morrow Sports has hit a home run, landing a R$1.5 million of financing from OutField Capital, an investment fund focused on companies working in the sports arena. 2Morrow Sports offers solutions that rev up the traditional team-supporter relationship. Its proprietary platforms go the extra mile by analyzing consumer behavior using customer […]
MUY tags US$18M to scale cloud kitchens and restaurants in Mexico
Contxto – MUY is hungry for growth. The startup closed US$15 million almost a year ago, launched into Mexico, and then opened its first contactless restaurant in its native Colombia in early August. And in a recent interview, MUY unveiled its plans to disperse US$18 million for operations in Mexico. Specifically, US$3 million are tagged […]
Fintech was about going digital, why are challenger banks addicted to plastic cards?
Contxto – Some might think that the story of fintech in Latin America is that of an underdog: A rebellious bunch of disruptors playing by their own rules and trying to conquer a game as old as time. However, the most recent strategy adopted by challenger banks doesn’t portray them as dissidents – in fact, […]
Three factors to understand the success (and failure) of a startup
Today’s Soapbox opinion was written by Daniela Arias, co-Founder of Naranja Media Podcast and Empréndete Contxto – While many of us would like to be the next Steve Jobs, Jeff Bezos, or Mark Zuckerberg, the behind the scenes story of how a startup became a great company cannot be further from those first impressions of […]
Logistics and Supply Chain Management (SCM) startups from Mexico (beta)
Our ecosystem is on the move and so are our Market Maps. Don’t get caught off guard and sign up for this, and even more, content moving to our upcoming premium platform, New Money: powered by Typeform Contxto – The concept behind what logistics startups in Mexico do may seem easy to glean at first. […]
Tourism is dead, long live travel! How wanderlust just got a whole lot better
Welcome to our new The Exclusive deep dive content about our Latin American ecosystem. We’re giving our registered newsletter users a sneak-peek of these soon-to-be paid for articles. powered by Typeform Contxto – Covid-19 crippled an entire industry in a way no Trump tweet or Kylie Jenner Insta-story could’ve ever done. There are now two […]