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How to promote your startup: 8 marketing tips to get you on your way
Today’s Soapbox was written by Daleska Pedriquez, a Growth Marketer at Venngage. Contxto – Creating a company from scratch is a challenge, but promoting it doesn’t fall behind. In the beginning, it’s normal that you find yourself falling short, both in economic and human terms. You’ll find things that hinder your promotion or the launch of […]
Google for Startups Accelerator Latam announces summer 2020 batch
Contxto – Google for Startups has reviewed the candidates and Google for Startups has spoken! Last Tuesday (23), it announced the startups from Latam that will participate in its three-month accelerator. A total of 12 enterprises from Colombia, Mexico, and Argentina will begin the program next Monday (29). What’s new: It’s the first time the […]
Segundamano Review: As easy to use as they say?
Contxto – Segundamano is a Mexican online platform for selling and buying new or second-hand products through classified ads. It is also available as an app for both Android and iOS users. It aims to make it easier for both buyer and seller to communicate and do a successful exchange of goods. Segundamano even offers […]
Latam startups are changing the real world through video games like Animal Crossing
Contxto – Thanks to the coronavirus outbreak, businesses everywhere are leaving their comfort zone and entering new, somewhat uncharted territory. One of my favorite novelties is the way in which video games are garnering attention and the role startups in Latin America are playing in this dynamic. From luxury brands playing virtual tennis to snazzy […]
MassChallenge Mexico presents 2020 cohort, shares a few surprises along the way
Contxto – The wait is finally over! Yesterday (18), MassChallenge Mexico announced the startups that will join its 2020 accelerator cohort. Over 30 applicants have been chosen and will participate in its four-month program. During the live webinar announcement, Contxto’s Lead Editor, Alex González Ormerod, (virtually) joined the MassChallenge Mexico team led by Camila Lecaros […]
11 startups in Uruguay to keep an eye on in 2020
Contxto – We know d-Local and PedidosYa are some of the most funded startups in Uruguay, but they’re not the only companies with real value in the country. I feel like Uruguayan startups are like hidden creatures, but once you spot them, you start discovering more and more. Therefore, I searched far and wide, meditated […]
The 5 mistakes driving users to ditch your app
Contxto – So you’ve got a startup, you may even have a nifty app and a good amount of downloads, but the users aren’t, well, using your product. What gives? Well, by reviewing the research in Adjust’s Mobile App Trends Report 2020, we were shocked to find evidence that you may be really screwing up, […]
Agtech in Argentina (beta)
Contxto – Argentina is an agricultural powerhouse. To such an extent that its production of grains, wines, and beef figures in the international community’s collective imagining of the country. Startup missing? Agtech in Argentina But it’s not just romantic visions of the pampa, gauchos, and malbec. Argentina produces massive amounts of other less famous produce, […]
11 startups from Peru you can’t miss in what’s left of 2020
Contxto – Yes, we all love Crehana, and we are proud to know it’s the startup of the hour and see it on the rise. Crehana has been a very successful and helpful tool during the pandemic, with a huge rise of users all over Latin America, along with some bigger investments. However, the same […]
7 ways remote work will rock everyone’s future
Today’s Soapbox opinion comes from Paulo Bichucher, co-Founder at Yuca. Contxto – Covid-19 provided what some are considering to be the final blow to retail landlords, accelerating the switch to online commerce. Now, offices are in the spotlight. Will this pandemic accelerate the rate at which people move from the office to remote work, ultimately […]