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We are a platform focused on identifying people's behavior through their cell phone, that is, a cell phone is equivalent to a unique person.
We have two types of technology to meet this objective:
WiFi Tracking Service - Technology that detects people who pass outside a branch and those who enter it. Do you know how many people pass through your store? Interested in the conversion rate between people passing through the aisle versus visitors? Or better yet, the conversion rate between visitors and tickets? Do you know where your customers come from? We have all this information in real time on our platform. To achieve this, people do not have to turn on their Bluetooth or connect to an internet network.
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Covid merges e-commerce and in-store sales for retailers
Contxto – Coronavirus initially boded doomsday for vendors as they scrambled to digitize their operations and products. And despite the pandemic’s push for e-commerce rollouts, the future of tech in retail will be a mishmash of what we’ve seen up until now. “The new experience will be about omnichannels wherein a purchase begins in the […]
Brazilian startups in Silicon Valley close US$2 million plus in funding over 2 years
Contxto – Brazil’s ecosystem is growing—and that’s not necessarily within its borders. Brazilian entrepreneurs and venture capital (VC) firms in Silicon Valley are looking to play an important role in strengthening the startup scene. Non-profit BayBrazil has been tracking this quite carefully. This organization recently arranged a survey that found that 11 startups with Brazilian […]
Founders find there isn’t much to AI marketing, except for the massive lead generation
Marketing Automation For Startups Increases Sales
E-commerce empowering community: Indigenous artisans hit the global digital market
Today’s Soapbox opinion was written by Nadine Heir is a writer, creator, and marketer. Contxto – While indigenous traditions are centuries old, there’s nothing outdated about how they reach audiences today. Tourists are primary consumers of indigenous communities’ artwork in Latin America, but to date, the distribution of their products has been largely informal. Mass-produced, […]
Is micro-mobility dead? Latin America and the future of scooters
Contxto – It doesn’t take more than a day in Mexico City, Bogota, or Lima to realize that Latin America has a serious chronic traffic illness. It is for that reason that micro-mobility offered the region a new opportunity; a new way for Latin Americans to move around. Most cities in the region aren’t well […]
MassChallenge Mexico presents 2020 cohort, shares a few surprises along the way
Contxto – The wait is finally over! Yesterday (18), MassChallenge Mexico announced the startups that will join its 2020 accelerator cohort. Over 30 applicants have been chosen and will participate in its four-month program. During the live webinar announcement, Contxto’s Lead Editor, Alex González Ormerod, (virtually) joined the MassChallenge Mexico team led by Camila Lecaros […]
The 5 mistakes driving users to ditch your app
Contxto – So you’ve got a startup, you may even have a nifty app and a good amount of downloads, but the users aren’t, well, using your product. What gives? Well, by reviewing the research in Adjust’s Mobile App Trends Report 2020, we were shocked to find evidence that you may be really screwing up, […]
7 ways remote work will rock everyone’s future
Today’s Soapbox opinion comes from Paulo Bichucher, co-Founder at Yuca. Contxto – Covid-19 provided what some are considering to be the final blow to retail landlords, accelerating the switch to online commerce. Now, offices are in the spotlight. Will this pandemic accelerate the rate at which people move from the office to remote work, ultimately […]
What makes a delivery app like Rappi successful in Latin America?
Contxto – The Colombian delivery app, Rappi, is making headlines for many reasons. Whether because it raised US$1 billion in funding from SoftBank or because of their booming footprint, this on-demand delivery platform is setting an example for a new generation of entrepreneurs. Undoubtedly, Rappi has taken Latin America by storm. It is a very common sight […]
Ubits, a B2B platform looking to help employees learn the skills that may save their jobs
Contxto – Edtechs are all the rage right now, including those that tender to businesses’ employees as is the case with Colombian Ubits. This startup’s number of active users has tripled during quarantine and the amount of companies requesting a demo has increased tenfold. The edtech also expects the momentum to continue and its growth […]