img Bogotá, Colombia

Elenas is a uniquely Latin American sales channel that leverages the power of direct sales with the tech & data benefits of e-commerce – allowing women in Latin America to earn extra income in a risk-free way. In Latin America almost 50% of all beauty products are sold through direct sales, representing an $18 billion market. However, the current market is very antiquated. The 12 million sellers in Latin America still use paper catalogues and have little access to digital tools that will help them manage their businesses in a more efficient way. Elenas is bringing direct sales to the digital age. Sellers manage their business through our mobile app where they get recommendations how to sell more and clients purchase on our mobile-first website.

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