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Elenas is a uniquely Latin American sales channel that leverages the power of direct sales with the tech & data benefits of e-commerce – allowing women in Latin America to earn extra income in a risk-free way.
In Latin America almost 50% of all beauty products are sold through direct sales, representing an $18 billion market. However, the current market is very antiquated. The 12 million sellers in Latin America still use paper catalogues and have little access to digital tools that will help them manage their businesses in a more efficient way. Elenas is bringing direct sales to the digital age. Sellers manage their business through our mobile app where they get recommendations how to sell more and clients purchase on our mobile-first website.
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Social commerce platform Favo raises $26,5M
Favo, a Brazilian social commerce platform, has raised a $26,5 million Series A financing round led by Tiger Global. Other investors involved in the deal are GFC, Elevar Equity, FJ Labs, H20 Capital, Kevin Efrusy and David Velez, founder and CEO of Brazilian unicorn Nubank. Favo was created in 2019 to provide an opportunity for […]
Elenas raises US$2 million to empower door-to-door saleswomen in Colombia
Contxto – Startup Elenas just raised a seed round worth US$2 million to bring empowerment, ownership, and a better quality of life to women in Colombia. The investors in this round were Alpha4 Ventures, Amador Holdings, Polymath Ventures, and Meesho. They’ll use the investment to continue expanding through their native Colombia and the upcoming years […]