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Technology is everywhere. It has changed the way we interact with each other and manage our interests, but has it managed to get young people or average citizens to invest? Not quite. There is still a huge underserved population with no financial skills and no access to professional advice. Goonder aims to democratize investments through an app with an easy-to-use interface. The app is fueled by powerful algorithms that generate daily trading opportunities for cryptocurrencies and equity. The result is an innovative UX with strong visual and engagement components, that succeeds in taking out from the user the anxiety towards decision-making and the complexity of the investment process. The business model is based on alliances with retail-oriented brokers and trading platforms. These brokers offer the possibility of operating from Goonder to achieve two goals: first, to access a market of millions of new customers; second, to reactivate the great majority of their customers, those with little activity or who are not trading at all.
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